NBCUniversal Launches Hayu in 11 Countries – The Hollywood Reporter

NBCUniversal International said Thursday that it has launched its subscription-based reality TV streaming service Hayu in 11 more countries.

The all-reality, on-demand subscription video-on-demand service has launched in 11 additional European countries, “building on the on-going success of the service in other European markets, including the recent launches of the service in Germany and Austria on Amazon Prime Video Channels,” the company said. “This milestone multi-territory rollout comes just as the streaming service prepares to mark its fifth anniversary, having first launched in the U.K., Ireland and Australia in March 2016.”

Hayu is becoming available in Spain, Portugal, France, Italy, Switzerland, Lithuania, Estonia, Latvia, Poland, Hungary, and the Czech Republic. It is now also being offered in direct-to-consumer fashion in Germany and Austria.

“Targeting the broad base of viewers who are fans of the reality genre, hayu offers over 8,000 episodes of top reality TV content including all seasons of Keeping Up With the Kardashians, from the very beginning to the upcoming final season, as well as its spin-offs – along with numerous other franchises, including the popular The Real Housewives, Below Deck and Million Dollar Listing franchises,” NBCU said.

“Another major hayu milestone is a reality! As hayu prepares to celebrate its fifth anniversary, we are thrilled to launch the subscription streaming service in 11 additional European countries, extending the service to 27 territories worldwide,” commented Hendrik McDermott, Managing Director, hayu. “As the premiere destination for must-watch, world-renowned reality TV content this multi-territory expansion continues to deliver on our goal of bringing the best reality TV to even more super fans of the genre.”

Fans of reality across Europe can now subscribe for €4.99 per month, with pricing in countries without the Euro differing.

Overall, Hayu is now available in 27 territories. It launched in the U.K., Ireland and Australia in March 2016, followed by Norway, Sweden, Finland and Denmark in November 2017. The most recent expansion includes Canada in September 2018, followed by the Benelux countries in December 2018, and Southeast Asia, namely The Philippines, Hong Kong and Singapore in October 2019. In November, hayu launched in Germany and Austria on Amazon Channels.