Roughly 18 months after Daniel Craig was due to appear in his final instalment of James Bond, No Time to Die will finally hit cinemas this week. Although Mooky Greidinger could have used his position as chief executive of the world’s second-biggest cinema chain to get an early look, he’s decided to wait. “I want to see Bond in a cinema, sitting with the audience,” says Greidinger, 68.
It is an important moment for him and Cineworld, the company he leads. When Bond was delayed for the third time in October last year, Cineworld closed all its screens in the UK and America, putting 45,000 jobs at risk. It had been the latest in a string of big-ticket movies to be pulled by film studios,